The all-new Mercedes-Benz has just been tested in the international test drive event and the first video of the hot hatch is out. The video focuses on respecting people’s habits, even if they may hint to an obssessive-compulsive disorder. Well, the cutting-edge MBUX infotainment system on-board the A-Class does that thoroughly, as it can memorize the preferences of the one who gets behind the steering wheel.
Control freaks we are, control freaks Mercedes allows us to be with its innovative MBUX (Mercedes-Benz User Experience) system of the 2018 A-Class. The 40-second video commercial follows a young woman at her work place. She finds things in a mess, from her perspective and plans revenge for whoever moved the blue pen among the red ones.
Well, she won’t have to worry about things not being her way once she gets into the Mercedes-Benz A-Class, because the car remembers her profile settings. The “Hey Mercedes” words launches a new digital world, displayed on the standardly-fit 7-inch displays, the optional 10.25-inch display or by the dual-concept with two 10.25-inch display. The system accepts vocal commands or it can be controlled via touchscreen, touchpad in the center console or touch controls located on the new steering wheel, so the driver never needs to take hands off it.
The advertising video is part of the companies campaign “Just Like You”. The first video of the campaign was released this past March, starring hip hop singer Nicki Minaj. You can watch the video right HERE!
The new hatchback with the three-pointed star is already available for order for prices starting at 30,231 Euros in Germany and the fist deliveries will be carried out next month. The production of the A has started already in Rastatt Germany. The Kecsemet (Hungary), Beijing Benz Automotive (China), Valmet Automotive (Finland) and Aguascalientes (Mexico) will follow suite.