Mobile World Congress 2018 in Barcelona (MWC; 26 February to 1 March) is hosting the world premiere of Mercedes’ MBUX multimedia system with artificial intelligence capabilities.
Featuring innovative technology based on artificial intelligence and an intuitive operating system, the MBUX (Mercedes-Benz User Experience) is set to usher in a new era in terms of infotainment and Mercedes me connectivity. To ensure a pioneering in-car experience, the technology will be introduced as standard equipment in the next compact car generation.
A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers. At the same time updates “over the air” are possible. It also heralds a new era at Mercedes me Connectivity.
Its further strengths include the high-resolution Widescreen Cockpit with touchscreen operation, navigation display with augmented reality technology intelligent voice control with natural speech recognition, which is activated with the keyword “Hey Mercedes”.
The highlight is the comprehensive touch operation concept – the combination of a touchscreen, touchpad on the centre console and Touch-Control Buttons in the steering wheel. In addition to the intuitive operating experience, less driver distraction is another advantage.
Map display supplemented by augmented reality is a new feature in navigation. A video image of the surroundings taken with the front camera is augmented with helpful navigation information: street name, house number and directional arrows can automatically be blended onto the touchscreen.
The new A‑Class with the intuitive, teachable MBUX is also celebrating its show premiere in Barcelona. With Near Field Communication (NFC), the Digital Vehicle Key in the smartphone employs different technology. However, not every smartphone has an NFC interface that complies with Mercedes-Benz’s security standards. For the new A‑C lass, therefore, there is now a special Digital Car Key Sticker with a built-in microchip available in Germany. Once stuck on the smartphone, the sticker allows less opening, closing and starting of the vehicle. To start the engine, the driver simply needs to place their smartphone with the Digital Car Key Sticker in the centre console stowage tray. The Digital Vehicle Key Sticker is also available for a number of car lines in conjunction with digital vehicle key for smartphone.
Thanks to the new Digital Vehicle Key technology, the new A-Class is also set up for private car sharing: The Mercedes me car sharing app allows a driver to share his or her vehicle with a specified group of users. Friends, family members or colleagues can then easily book the A‑Class for a fixed period of time. The authorised user opens the vehicle using the app and by means of the Mercedes me communication module installed in the vehicle. The A‑Class is started with a key which is left in the vehicle and temporary use of which is likewise enabled over the air by Mercedes me. When returning the vehicle, the driver leaves the key in the vehicle and closes it with the app, thereby bringing the sharing period to an end. The key in the vehicle can be used only during the sharing period.
Up-to-date information about the presence of Mercedes-Benz at the MWC can be found under the hashtag #MBmwc18.